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Posts Tagged ‘Tips

The process of developing a website can be long and tedious, but the end result should be rewarding. As a web designer it’s very easy to spot sites that were well-thought out and others that were not. Throwing something together too quickly without much of a plan leads to a lot of redesigns and mistakes. I’ve narrowed down my design process into five basic categories. This helps me organize my thoughts in order to optimize my work flow. Here’s my 5 steps…

1. Client Interview

I’ve found out the hard way that the interview may very well be the most important step. You need to find out all the information you possibly can about your client and their business. Whether you do this in person, over the phone, or by email it’s important to have a plan. You should have a list of questions you need answered. The less info you get here, the more frustrating the entire process will be for both you and the client.

Danny Outlaw of Outlaw Design Blog provides a fantastic starting point for just such a questionnaire. His Free Resource, Pre-Design Questionnaire can be easily used and tweaked to suit your needs. If you can get your client to completely and truthfully answer these types of questions then you will be well on your way.

I’ve often found the most difficult part of the design process is getting content from the client. It’s a good idea to encourage them to write out their ideas. A lot of times putting pen to paper will help your client gather their thoughts. Also, find out a good deal about pre-existing logos and marketing they’ve done. Is the logo vector format or high enough resolution to use? Do they have colors, or a theme already established that they like? Find out about the company’s goals and direction. Do they want a corporate feel, or a “Mom and Pop” feel? What do they want to get out of having a website? Do they need dynamic content? A content management system? You get the idea; customize a questionnaire like the one from Outlaw Design Blog and you can avoid many of the most common mistakes.

2. Research

You already know more about your clients wants and needs, now it’s time for you to sit down and do your homework. Try to find out as much as you can about the company itself.

Make sure to take a look at their websites. I am by no means suggesting that you copy their site, but merely look for inspiration and direction. You can learn a lot about your client’s needs by looking at what others in the industry have already done.

At this point you should know the client’s likes and dislikes, and you should have a grasp of what their business is all about. You can begin to gather your thoughts and brainstorm how their site will shake out. Which brings us to the next step.

3. Sketch

If you are anything like me then your first inclination is to go right to the computer and start designing. But, if you do that you’ll miss a very important part of the creative process. Sketching and writing out your ideas in a notebook is a great way to let your imagination run wild. People are generally more creative when they are not limited by the constraints of doing it on the computer.

So grab any old notebook and start jotting your ideas down. Then sketch out the actual layout of the design. The good part here is you can write notes as you go and be as messy as you need to be. Afterall, you’ll be the only one seeing this. I prefer to box in the different areas of the site: the header, nav, content, # of columns, footer, etc…

This is a great time to experiment with different layouts and themes. Keep sketching till you have something you like and your ideas begin to really take shape. It’s at that point, you can then fire up the computer.

4. Mock-up

It’s time to bring up the design program you use to mock-up websites. I personally love to use Photoshop, although I’m thinking about switching to Fireworks. It’s during this step that you’ll pull together your sketch and draw it out in one of these programs.

I think it’s important to continue to organize your thoughts. I keep most of the components that will be in different divs in separate layers. I definitely keep in mind how the design will function when I try to put it in code later. You can put real content in the design if you have some already, if not I often use simple dummy text. Firefox has a nifty little plug-in for just that sort of thing, it’s called Dummy Lipsum.

When I’ve got a design that I believe me and the client will like, I save the file as a PDF. Often times I will use different layer comps in Photoshop to show a couple of options to the client.

Next up, I send the file(s) over, usually by email for their review. I fully expect to have some changes and usually write a second mockup into the cost of the design. At any rate, continue this design process until you design something you and the client agree on.

Slice up and optimize any images you will be using for the coding of the site. Then bring up the coding program that works for you.

5. Code

This part of the design process consists of coding and testing your site. I use Dreamweaver to code my sites, but any old text editor will do the trick. I begin writing the CSS and testing out the site as I go.

In order to avoid some of the common pitfalls of the default padding and margins in browsers, it’s a good idea to use some kind of CSS reset. I usually use the one provided by Eric Meyer. Check it out here. I also commonly use PHP scripts that pull data from a MySQL database in my sites. In order to test everything locally I’ve installed a simple WAMP Server. Which is quite the time saver over trying to set that up manually. If you have a Mac or Linux system I’m sure there are similar options.

It’s also key to check your design as you go on many different browsers. Especially IE, which can cause you plenty of issues. Browser Cam provides a nice option for doing this sort of thing. Once you’ve rocked out a nice site, it’s time to take things live.

Buy the hosting, upload everything, then more testing. One of the things that I love to do is to ask someone in my family to surf around the site while I watch. You can learn a lot about usability by watching someone else use the site. If they are fairly computer illiterate, all the better. You really can’t assume that most of the people using the site will have the same amount of computer experience as you. In most cases they won’t. Focus on the areas that need improvement, that get the user lost or confused. Rework the kinks, tweak some things here or there and ask for your clients’ final ok.

That should be about it. Well, at least until more changes or maintenance come your way. The main point to focus on is breaking projects into smaller parts. Projects are much more manageable when they are done within reasonable chunks. It may take longer at first, but in the long run your sites will be done faster and more efficiently.

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One of the best things about the web and social media is how much great Social Media logos Imageinformation is written and produced every single day. If you’re a regular reader of blogs, you probably come across great articles that you just want everyone to know about. But what’s the best way to share these posts?

Luckily, there’s no shortage of ways to spread the word. Blogs, social networks, instant messenger, and mobile phones are some of the many ways to let others know about the best content on the web. Here are our 20 favorite ways to share a great blog post:


Sharing Via Social Media:


1. Using Twitter to Tweet and Share: Perhaps the fastest and most effective way to share a great blog post is through Twitter (Twitter reviews). Sharing or retweeting a link in Twitter can spread like wildfire. Use a URL shortener such as tinyurl or bit.ly to shorten links to fit within 140 characters.2. Posting to Facebook: Sharing a blog post on the world’s largest social network is as simple as going to the Facebook (Facebook reviews) homepage and posting a link.

3. Digg it: Not only will you help bring that blog post one step closer to reaching the front page of the news site Digg (Digg reviews) (which will spread it even further), but all of your Digg friends will see it as well.

4. Post on MySpace Profile: Don’t forget about the world’s second largest social network when sharing your favorite articles. Post the link to your MySpace (MySpace reviews) profile so your friends can enjoy it too.

5. Posting to LinkedIn: Some blog posts are worthy of being shared by your business network on LinkedIn. Post a link to the Network Updates area in the homepage.

6. Stumbling on StumbleUpon Stumble the post! StumbleUpon (StumbleUpon reviews) is a favorite network for discovering fun websites and useful information, so make sure that you give the post a thumbs up. The StumbleUpon Toolbar is the easiest way to Stumble.

7. Bookmarking to Delicious: Delicious is great for not only sharing posts, but for helping categorize blog posts for others to find. In addition, you can import your delicious bookmarks to Facebook, FriendFeed (FriendFeed reviews), and other social media websites.

8. Sharing on FriendFeed: The social media aggregator FriendFeed has a vibrant community who love to share videos, links, and pictures. Use the FriendFeed bookmarklet to quickly share a good blog post to FriendFeed.

9. Adding to Reddit: Reddit (reddit.com reviews) is another great social media site for sharing and voting on articles. It’s quick and easy to submit a link


Sharing Via Blogs:


10. Reblogging Great Posts: Blogging about a great article is one of the best ways to engage with the topics being discussed. Post a link, write some commentary, and share it with all of your readers. And don’t forget to share your own blog post as well!

11. Sharing via Google Reader: Google Reader (Google Reader reviews) has a great feature for sharing blog posts. If you use Google Reader as your news reader of choice, all you have to do is click the “share” button at the bottom of blog posts to share it with all of your Google (Google reviews) friends. You can also add notes and comment as well.

12. Posting on Tumblr or Posterous: If you want to share something via a blog, but don’t want to write a full blog post about it, there are great options for that as well, primarily Tumblr (Tumblr reviews) and Posterous (Posterous reviews). They are the quick and easy versions of full-fledged blogs, ideal for posting about pictures and blog posts.


Useful Tools for Sharing


Shareaholic Image13. TwitThat: TwitThat is one of the quickest and easiest tools for sharing blog posts. It will post to your Twitter quickly and easily. Just add the bookmarklet to your browser toolbar and click it whenever you come across a great post.

14. Shareaholic Firefox Extension: There are a lot of great social networks where you can share a great post, but who wants to visit Facebook, Twitter, Tumblr, and LinkedIn to share a post? If you are a Firefox (Firefox reviews) user, then install Shareaholic, an extension that goes on your toolbar. It provides quick links for sharing to all of the major social networks.

15. Ping.fm: If you’re a busy person, you might not have time to share on all of these social media websites. Isn’t there an easy way to share a blog post everywhere, all at once? Ping.fm links to all of your social networks and sends your updates to LinkedIn, Twitter, Facebook, to any other website you wish to link to it. You can even update from your instant messenger. It’s the perfect solution for those who like to share content all over the web.


Other Ways to Share:

ShareThis Image16. Emailing: Email has always been a good way to share articles, especially with close friends and family. Although it may not reach as many people as Twitter, it will definitely reach anyone who isn’t as deep into social media as you are.

17. Texting: Did you know you that many blogs, including Mashable (Mashable reviews), support sharing an article via text message? Look out for the ShareThis button (three green dots connected by lines) under blog posts and select the “text” option. iPhones and mobile browsers have made it easy to read links sent by texts.

18. Changing IM Statuses: You probably have dozens, if not hundreds of IM contacts. Share great posts with all of them by changing your IM status to a great post you just read or wrote.

19. IMing a friend: If changing an IM status seems too impersonal, then just IM your friends the link. You can then have a fun chat about the blog post.

20. Talking to Friends: If you don’t have a computer handy, then don’t forget about the analog approach – call a friend or tell him or her over coffee about a great blog post you read. You can always send the link later if necessary.

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Got a hard drive full of pictures?

Wish you had a bank account full of cash?

If you’ve got good photos, you’ve got an opportunity to make some useful extra money.

Here are 52 ways to monetize your images. (And keep reading the Photopreneur blog for details on them…)

1. Give business people Moo cards.
Turn your photos into mini-Moo cards and market them as unique intros for
business people who think they’re unique.moo2.jpg

2. Become a paparazzi!
Snapped a celebrity doing a walkabout? Scoopt finds buyers for news
pictures… and a model eating is always news.

3. Put a mouse on an image
Zazzle is one site that lets you put a photo on a mousepad and sell it through
their store…

4. Create a photography book
…and Blurb makes it a breeze to publish your photos in a book and sell it to
admiring fans for a profit.

5. Create a specialized photography book
It’s nice to put your favorite images in a photography book; it’s nice money
when you put your kid’s school soccer team in a book and sell it to their
parents.

6. Give MySpace users unique pages

It’s hard to stand out on MySpace and other networking sites… unless you’ve
got some very special images. So contact networkers and offer them yours.

7. BritePic your pictures
BritePic lets you put a floating ad on your images when users mouse over –
you earn even if the pictures aren’t on your website.britepic.jpg

8. Blog about your pictures… and get paid for it
Google’s AdSense program is giving many bloggers a handsome income. Put
your images on a blog, discuss them and earn from ads.

9. Find local distributors for your local images
Even simple pictures sell well when people recognize them. Get your local
images in local stores and you’ll make sales.

10. Create creative computer covers

Moo isn’t the only place that can turn photos into stickers. Other printers can do the same thing, letting you turn photos into long shapes to cover dull PCs.

11. Give hosting companies exclusive libraries
Hosting companies give packages to clients that can include microstock deals.Give them an exclusive library of images and they’ll have a unique offer for their customers; you’ll have your own microstock customer base.

12. Create creative car window covers
When the weather is hot, cars get hotter. Print your photos on windscreen
covers and offer them to accessories stores.

13. Earn real income from real estate
Taken pictures of buildings? Take pictures of buildings with For Sale signs
and offer them to the sellers. If your photo is better than theirs, you’ll be
exchanging contracts.restate.jpg

14. Take a trip to a travel agents
Travelers want to know where they’re going so if you’ve been there and
photographed it, give travel agents a chance to show them. For a small fee, of
course.

15. Decorate cafes
Ask café owners to put your pictures on their walls. They get free art… you get
to show pictures with price tags.

16. Earn every day with calendars
Calendars are simple to make but tough to get into stores. So sell them online.

17. Build a membership base

Create a club and give members a photo a day with an explanation of how it
was shot. It will be like an email photography course… with tuition fees.

18. Put your pictures on microstock sites

Hey, everyone else is doing it — and some people are making six-figure sums
doing it!

19. Put your pictures in competitions
The ‘net is stuffed with photo contests these days. Some of them pay cash
prizes, others pay with a valuable reputation boost. Be a winner!

20. Go mobile
Ringtones are a huge market and ringtone companies also sell mobile phone
wallpapers. Ask them to sell yours.

21. Snapped a logo? Take it to the company

If there’s a logo in your picture, you’ve got just one possible buyer. So ask
them to buy it.

22. Put it on a t-shirt
Yes, we know it’s old-fashioned but it works! People do buy them…ptshirt.jpg

23. Turn your photos into art works
You don’t need a gallery to create art works; you just need a canvas printer.
There are plenty of those around so put your picture on a stretcher and sell it as art.

24. Turn your art into sketches
Photoshop lets you turn your images into sketches. So if you can’t draw, pack your camera, a laptop and a portable printer and head to where the tourists are. While the sketchers sketch, you can shoot and print.

25. Customize stationery
Fancy stationery comes with all sorts of flowery designs. Why shouldn’t they
come with your pictures? Find a printer, create notebooks and put them in
stores.

26. Put your pictures on programs

Software companies need all sorts of images… to decorate their disc covers, to put on their boxes, to function as backgrounds. Check out who’s working on what, shoot some stills and make your pitch.

27. Play with picture cards
Soldiers play with sexy playing cards but who says you have to be crude?
Take 52 themed pictures, print them on cards and take a bet on gamblers.

28. Take to student life
Students don’t have much money. Neither do their publications. But they do
have enough to pay freelance photographers with good pictures and they’re
open-minded enough to try someone new. And you don’t have to be a student to do it.

29. Decorate model apartments

Property developers always create at least one apartment that looks lived in to show prospective buyers. Why shouldn’t the developers put your pictures on the wall?

30. Decorate furniture stores

It’s not just developers that need to create fake living spaces; furniture stores do it too. Take a look at what’s on offer, create pictures that match the chairs…and market them.

31. Put it in the bag
You can put anything on a handbag these days, even a $5,000 price tag. So
talk to a bag designer and build a winning team.

32. Cover school books
No, you’re not back at school… but plenty of kids are still there and every year they have to cover their school books — usually in horrible colored paper. Take trendy pictures, print them on thin paper and sell them to kids who want their books to look cool.

33. Stretch your pictures to 42 inches

The price of flat-screen TVs has fallen faster than an anvil in a road-runner
cartoon. These days, almost everyone has one on their wall and most of them are dark most of the time. But there’s no reason they should be. Some of them can take uploaded pictures. Make a disk and make them yours.p42in.jpg

34. Cover CDs

People are still burning CDs… and still storing in them in boring plastic
covers. Put pictures on circles and offer them to stores that sell blanks.

35. Cover flash cards
Of course, more people these days are using flash memory cards to hold their information. They may be small but they’re big enough to hold a photo with sticker. Especially if you print it small enough.

36. Create collectors’ packs

Shoot a series of themed images such as birds of California or hairstyles of the rich and famous. Print them on cards and sell them in niche outlets in
restricted doses. It worked for baseball players…

37. Tell stories with your pictures

You don’t have to draw to create graphic novels. Call some pals, create some
poses and print them as story books.

38. Turn your pictures into wallpapers

Desktop wallpapers are still big business. Or at least, big enough to buy your
photos. So sell them and appear on computers across the nation.

39. Help campaigning groups
Local pressure groups need images for their campaigns and they’re the sort
that aren’t easy to find — beautiful pictures of the local woods, for example, or the headquarters of a property developer. Snap and sell.

40. Become a local photojournalist

It’s not just pressure groups and student papers that are willing to take
freelanced images. Local newspapers often will too, especially the free ones.
Call their photo editors and make your pitch.

41. Change clothes…

Not yours, the clothes in your pictures. Shoot a series of people standing in the same pose, shoot clothes to match, then team up with a programmer to let people play around with them. Then sell the game to a site about fashion as sticky content.

42. … and expressions.

There’s a good reason Mr. Potato Head is still around. He’s fun. So create an
electronic version by shooting portraits then ask your friendly programmer to let players change noses. You get to share the game profits.

43. Sit on your best work
If you can put a picture on a t-shirt, you can also put it on a cushion cover. So do.

44. Let buyers eat your pictures

IcingImages.com lets photographers print images on sheets of edible paper
and stick them on cakes. Could be a tasty deal for wedding photographers.eatpic.jpg

45. Market to Flickr book marketers

Book marketers are using Flickr to drum up publicity. They need good  images.You need sales. It’s a match made in a kitchen.

46. Sell to eBay auctioneers
Many of the items sold on eBay appear time and time again, often with poor
images. So shoot commonly sold products and sell the pictures to sellers.

47. Illustrate recipes

It’s not just Flickr book marketers who need food pictures. Recipe sites do too. Cook up a storm and photograph the results. Then eat them and offer the pictures to the people who made the meal possible.

48. Advertise on Craigslist
So simple. So overlooked. So why not be the first to advertising outstanding
prints on the world’s coolest classifieds?

49. Create coloring books
Take pictures of cats, dogs and bunnies, follow these neat Photoshop steps and put together your very own coloring books.

50. Cover the Earth in your pictures
Well, Google Earth anyway. Some photographers have already put their aerial images on Google Earth but why not turn all of your best travel photos into an overlay… and sell them?

51. Take “after” photos
There are few things more appealing than vintage photographs… except
comparing them with how the place looks today. You can’t go back in time but you can find the old places, shoot them today and sell them to vintage photo sellers to complete their set.

52. Sell them as prints

Yes, we know it’s old fashioned but there’s still a market for pictures you can hold and touch. And there are plenty of photo sites that let buyers order online.

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Being a freelancer definitely has its perks — having the freedom to pick and choose projects, clients and schedules to name a few– but it can be a lonely profession. Many deals are struck through emails or even IMs, and close, personal relationships don’t often exist. If you’re a freelancer, there’s no need to get discouraged, however; this list of 40+ networking tools will connect you to a new world of both solidarity and professionalism, where you can find jobs, vendors and other freelancing friends.

Finding Support

These networking tools will help you find support and assistance within the freelancing community.

  1. Writers-Editors Network: This community connects writers and editors with special tools for finding inspiration, mentors, jobs and more.
  2. All Freelance Work: All Freelance Work provides freelancers with articles and messages boards about creating a marketable portfolio, pursuing work-from-home assignments, starting your own business and finding gigs.
  3. Freelance UK: Freelancers based in the UK use this network to learn about the business, get tax and insurance advice and meet up with other freelancers through the site’s forum.
  4. Freelance Mom: Freelance Mom sponsors “a support network for women working from home.” Get tips on finding a job and marketing your business or link up with the Freelance Mom Network to promote your work and meet other moms through blogging.
  5. FreelanceSwitch: This go-to website provides a wealth of resources for active freelancers. Visit the job board to search jobs, read and comment on blog posts to get great advice from the pros, or network on the site’s inclusive forum.
  6. Freelance Folder: Become a part of this freelance and entrepreneur community by linking up with its blogroll or contributing blog posts of your own. You’ll also find tons of articles about dealing with clients, setting up a home office and networking.
  7. Freelancers Union: Becoming a member of the Freelancers Union grants you access to insurance deals, new jobs, and plenty of community support.
  8. Canadian Freelance Union: Empower yourself as an independent Canadian writer against large media corporations by joining the Canadian Freelance Union.
  9. The Society of Professional Journalists: The SPJ provides all kinds of support and resources for journalists, including freelance journalists. Discussion boards, blogs, special events, mentor programs and other networking opportunities abound.
  10. Media Bistro: This online community welcomes all kinds of media professionals who want to learn how to improve their craft, sign up for classes, meet other professionals or search for jobs.
  11. Breaking Out of Solitary Confinement: Networking Tips for Freelancers: The Washington D.C., chapter of the Society for Technical Communication has put together this podcast that shares valuable networking tips for lonely freelancers.
  12. Write From Home: This “freelance writing community for parents” shares tips for finding jobs, finding a work-life balance, and managing a career and parenting schedule while working from home.
  13. National Writers Union: All kinds of writers are eligible to become members of the NWU, and payment plans are available. Members enjoy access to a job hotline, various seminars, copyright guides, grievance assistance and more.

Getting Hired

Search for jobs by visiting these sites and connecting with other professionals.

  1. Guru.com: This popular site lets freelancers search for projects, post resumes, place bids on interesting projects, and get paid safely and securely.
  2. Elance: Elance is “the world’s largest professional services marketplace.” Post your resume and bid on projects to meet new employers.
  3. iFreelance: This professional network of freelancers and employers caters to both the job searcher and the headhunter. Create and post a project or resume to find your next gig.
  4. Sologig: Find freelance, contract and consulting jobs with the help of this networking website.
  5. Freelance Marketplace: UK-based freelancers can check out Freelance Marketplace online to help them search for jobs and connect with new clients, vendors and other freelancers.
  6. Freelance India: India-based workers seeking part-time projects can network and post resumes on Freelance India.
  7. Contracted Work: Professionals in the Web design, software, writing and graphics industries can find jobs and employers with the help of ContractedNetwork.com.
  8. HireGeeks.com: This site encourages companies to “hire geeks” to obtain “freelance support from technical to tutoring.” Freelancers can get together on the forums, catch up on industry news and culture on the blog and set up a personal geek account to safely store funds.
  9. Xchangeteam: This site not only connects freelancers with new jobs, it also supports a solid community of freelancers that includes an annual Freelancer of the Year Award, flexible benefits package, expert advice and more.
  10. TheWorkNet: TheWorkNet is a “marketplace for skilled contractors, freelancers” and other independent workers to meet and find quality jobs.
  11. GoFreelance: This “freelance work exchange” helps freelancers in many industries find work.
  12. Freelance Job News: Use the job bank to search specific postings, or visit the “For Writers Only” page to find publications that are currently accepting submissions from freelancers.
  13. Freelancers.net: This site helps British freelancers find jobs, but freelancers everywhere can benefit from the active forum community.

General Networking Tools

These articles and websites are designed to help independent professionals link up to find support and improve their businesses.

  1. Weekend Writers Cafe: This weekly discussion group sponsored by the Grow Your Writing Business Blog brings freelance writers together for a chance to inspire each other, rant about projects and clients and learn how to improve their businesses.
  2. Networking: How to Network Offline and In Person: Stop hiding behind your computer and get out in the real world! This post shares ideas for networking offline.
  3. Diva Networking: This blog hosts a networking group one hour each month. Work-at-home professionals can connect, communicate, and even market their projects to amp up their business.
  4. Talkfreelance: Join in the discussions on Talkfreelance’s many different posts. Over 12,000 members in the Web design, SEO, programming and hosting industries visit to network and share support.
  5. Network Freelance: This British site sponsors a tight freelance, PR and marketing community, provides links and articles about industry news and allows members access to open contracts up for bidding.
  6. Networking for Freelance Writers: Check out this resource for help mapping out a networking strategy that will help you meet more people, land more jobs and become a more confident, in-demand writer.
  7. How to Successfully Network Online: This article gives lots of tips for freelancers who want to increase their networking presence online.
  8. The Fast Track to Freelance Success Includes Networking and a Strong Portfolio: This article from Associated Content explains how and why freelancers can improve their networking skills to augment their careers.
  9. LinkedIn: This popular networking tool maintains that “relationships matter.” Meet up with others in your industry to find support or search for new jobs.
  10. ecademy: This online business network brings together professionals who want to further their careers by meeting new people all over the world. Join clubs, sponsor networking meetings or events and get marketing tips from other experts online.
  11. Meetup: Meetup is the “world’s largest community of local Meetups, clubs and groups.” Join an existing group or search for clubs in your city to organize activities and events for freelancers like you.
  12. Ryze: This free networking community assists forward-thinking professionals “make quality contacts…re-connect with friends” and find jobs.
  13. Ziggs: Ziggs is a popular site “that organizes the Internet around your people, your work, and your life.” Join for free to manage a profile and control the way others view your business and “online identity,” as one user testifies.
  14. hi5: Create a personal Web page on hi5 to advertise your business for free. Freelancers can network freely to share information about jobs, marketing strategies and more.

Who said the life of a freelancer is a lonely one? Now that online communities are cropping up all over the Web, freelancers can network to achieve solidarity, find jobs and market their businesses.



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